Terms of Use, Privacy and Cookie Policy


Date Posted: January 2020

This website privacy notice is provided to explain:

  • The types of personal information we collect about individuals on our website,
  • How we may use and share that information,
  • The choices available to you regarding our use of your personal information,
  • The measures we take to safeguard your personal information,
  • How long we retain your personal information, and
  • How to contact us about our privacy practices and exercise your data privacy rights.
  • Information We Obtain
    • Automated Collection of Data
    • Cookies – Your Choices
    • Third-Party Web Analytics Services
  • Online Tracking and Interest-Based Advertising
  • How We Use Personal Information
  • Information Sharing
  • Data Transfers
  • Your Rights and Choices
  • Other Online Services and Third-Party Features
  • Retention of Personal Information
  • How We Protect Personal Information
  • Children’s Personal Information
  • Updates to This Website Privacy Notice
  • How to Contact Us
  • Cookie Policy


The FutureBrand Now system (the "System") is a system for the sharing, storage and management of digital marketing and branding assets (the "Assets") and guidelines (the “Guidelines”). These Terms of Use apply to and govern the use by employees, advertising agencies; sales agents and any other authorized third party partner and supplier.

Use of Brand Assets

By logging onto this site, you agree to use the Brand Assets available in a manner as set below and undertake to comply with all usage rights and restrictions before repurposing or sharing assets.

Use of any Brand Asset retrieved from the System will only be allowed in accordance with the usage rights and/or restrictions that are coupled to that Asset in the System. Please refer to the usage rights defined in the asset view page.

If you are unsure of the usage rights and/or restrictions of any Asset you wish to use (for example: online) please communicate with your appointed marketing contact or the Brand team.

When uploading an Brand Asset, please describe and document in details the usage rights and restrictions attached to the Asset (e.g. copyright agreement, model authorization of use). It is mandatory to exactly define the scope of usage rights and/or restrictions, so others can use the Assets accordingly.

You acknowledge that by accessing the System you agree to be bound by these Terms of Use, and acknowledge that all information residing in the System is our intellectual property or its third party suppliers, and that it may contain trade secrets. You shall treat such information as confidential unless instructed.

Access to the System

Only personnel, distributors and agencies will be granted usage access. In particular non-employees could be granted limited access for confidentiality reasons.

It is essential that authorized users comply with access control and security requirements as well as any instruction that may come from the proper use of the System.

At no time should you share your user ID and/or password with any other person and you should take reasonable steps to protect your access credentials at all times.

If you suspect that either your user ID and/or password has been revealed to another person or compromised in any fashion, please report this immediately to the system administrator.

Please notify your marketing contact as soon as it becomes known that you will be leaving the employment of your company.

Use of the System

You accept that all marketing information and assets contained in the System should be seen as the primary source of this class of information and supersedes all systems similar in nature.

You acknowledge that any transgression of these Terms of Use and other terms and conditions will result in the immediate suspension of your access to the System.

You agree that you will not use this site for any unlawful activity. You will not harvest, duplicate or redirect any information, traffic or content from this site. You will not bypass or attempt to bypass any security measures in place. You will provide accurate and truthful information when and where requested. You will not knowingly attempt or seek to disrupt or interfere with the workings of this site, either directly or through a third party, device or program.

We recommend that you do not use non-trusted third party or public use Internet access points to access the System. If circumstances dictate that you do, you acknowledge that you will clear all browsing history and cookies from the web browser prior to logging off.

We reserves the right to monitor at any time and without prior notice user access to and activity on the System in order to ensure compliance with these Terms of Use and the protection of our legitimate interests.

We reserve the right to modify these Terms of Use from time-to-time, without notice, and you agree to be bound by such modifications. Accordingly, you should periodically review the most recent version of these Terms of Use.

Information We Obtain

We may collect and store personal information that you provide to us through your use of our website, including the following types of information:-

  • Contact information - such as your name and e-mail address,
  • Employment information - such as your company, job title, and location, and
  • Other personal information you provide to us.

Automated Collection of Data

When you use our website, certain personal information may be obtained by automated means, such as browser cookies, web beacons, device identifiers, server logs, and other technologies.

What are cookies and web beacons?

“Cookies” are computer text files that websites send to a visitor’s computer or other device to:

  • uniquely identify that visitor’s browser or
  • store information or settings in that visitor’s browser.

“Web beacons” - also known as internet tags, pixel tags or clear GIFs - link web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

What kind of personal data is collected using “cookies”?

The information we collect using cookies may include your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with our website (such as the web pages you visit, links you click, videos you watch and features you use), the pages that led or referred you to our website, dates and times of access to our website, geolocation information, and other information about your use of our website.

Why do we use cookies and web beacons, and what do they do?

We may use cookies and web beacons to help us with any of the following:

  • remember your personal information so you will not have to re-enter it,
  • track and understand how you use and interact with our website,
  • tailor our website around your preferences,
  • measure the usability of our website,
  • provide you with interest-based advertising, and
  • manage and enhance the functionality of our website.

Cookies – Your Choices

To the extent required by applicable law, we will obtain your consent before placing cookies or similar technologies on your computer. You may adjust your cookie settings at any time by emailing support@futurebrand.com.
Additionally, you can stop certain types of cookies from being downloaded on your computer by selecting the appropriate settings on your web browser. Most web browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting http://www.allaboutcookies.org.

The Site is not designed to respond to “do not track” signals received from browsers OR Our website may not be designed to respond to “do not track” signals received from browsers. Please note that, without cookies or other automated tools, you may not be able to use all of the features of our website.

For more details on the cookies we use please see the Cookie Notice

Third-Party Web Analytics Services

We may obtain personal information about your online activities over time and across third-party websites, devices and other online services. In addition, our website may use third-party online analytics services, such as those of Google Analytics. The service providers that administer these analytics services use automated technologies to collect data (such as email address, IP addresses, cookies and other device identifiers) to evaluate, for example, use of our website and to diagnose technical issues. To learn more about Google Analytics, please visithttp://www.google.com/analytics/learn/privacy.html. You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl+en=GB.

Online Tracking and Interest-Based Advertising

Through our website, both we and certain third parties may collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for such direct marketing purposes. Occasionally, you may see advertisements for our agency on other websites or mobile apps – this would be when we participate in advertising networks. Advertising networks allow us to broadcast advertising to internet user groups that are selected based on demographic data, users’ inferred interests, location and browsing context. These networks track users’ online activities over time by collecting information through automated means, including through the use of browser cookies, web beacons, device identifiers, server logs, web beacons and other similar technologies. The advertising networks use this information to show advertisements that may be tailored to individuals’ interests, to track users’ browsers or devices across multiple websites and apps, and to build a profile of users’ online browsing and app usage activities. The information our advertising networks may collect includes data about users’ visits to websites and apps that participate in the relevant advertising networks, such as the pages or advertisements viewed and the actions taken on the websites or apps. This data collection takes place on third-party websites and apps that participate in the advertising networks.

To learn how to opt out of advertising network interest-based advertising in the European Union, please visit www.youronlinechoices.eu.

How We Use Personal Information

We may use the personal information we obtain through our website to:

  • personalize your experience on our website,
  • provide our services to you,
  • respond to your requests and inquiries,
  • operate, evaluate and improve our business (including developing new services, enhancing and improving our services, analyzing our services, managing our communications, performing data analytics and market research, and performing accounting, auditing and other internal functions),
  • protect against identity theft, and prevent fraud and other criminal or undesirable activity,
  • market our services to you or your company, and
  • comply with and enforce applicable legal requirements, relevant industry standards and our policies, including this website privacy notice.

If your personal information is used in any other ways we will provide you with specific notice of this at the time of collection or ensure that we have your consent.

We may combine information we obtain about you – from our website or third parties - for the purposes described above.

As our website may provide access to material published by online publishers that are independent to us, you should also refer to the section Other Online Services and Third-Party Features
which gives information on how your personal information may be acquired and used by these publishers.

Information Sharing

We do not disclose personal information we obtain about you, except as described in this website privacy notice.

We may share your personal information with other agencies in our network, our affiliates and service providers who perform services on our behalf - such as hosting our website, relationship management or data analytics. This is only done for the purposes described in this website privacy notice. We do not authorize our service providers to use or disclose the information that we collect except as necessary to perform services on our behalf or comply with legal requirements. But as stated above, as our website may provide access to material published by online publishers that are independent to us, you should also refer to the section Other Online Services and Third-Party Features
which gives information on how your personal information may be acquired and used by these publishers.

We also may disclose information about you:

  • if we are required to do so by law or legal process (such as a court order or subpoena),
  • in response to requests by government agencies, such as law enforcement authorities,
  • to establish, exercise or defend our legal rights,
  • when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss,
  • in connection with an investigation of suspected or actual illegal activity,
  • in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation),
  • where we have a legitimate interest in doing so and your rights as a data subject are not adversely impacted, or
  • otherwise with your consent.

Data Transfers

We will only share or transfer personal data to entities located outside of the country in which the information was originally collected in accordance with the law to ensure your rights are appropriately protected.

Your Rights and Choices

We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, update or correct your information, limit the communications you receive from us, or submit a request, please contact us directly – see the How to Contact Us section. You can also unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails.

Under EU law, all data subjects to whom the EU General Data Protection Regulation (GDPR) applies have certain rights including to:

  • request access to the personal information we hold about you,
  • request that we update, correct, amend, erase or restrict our use of your personal information,
  • exercise your right to data portability, by contacting us as indicated below,
  • lodge a complaint with a European supervisory authority regarding any breach of European data protection rules, and
  • in certain circumstances, request the erasure of or object to the retention or use of personal data.

You can exercise any of your rights as a data subject under the GDPR by contacting us directly –see How to Contact Us

Other Online Services and Third-Party Features

Our website may provide links to other online services and websites for your convenience and information, and may include third-party features such as apps, tools, widgets and plug-ins (eg., Facebook, Instagram, LinkedIn, Twitter and Vimeo buttons). These services, websites, and third-party features may operate independently from us. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, we are not responsible for these third parties’ personal information practices.

Retention of Personal Information

To the extent permitted by applicable law, we retain personal information as long as:

  • it is needed for the purposes for which we obtained it, or
  • we have a separate and clear lawful basis for retaining the personal data.

Our aim is always to comply with the GDPR which necessarily means that we only hold the personal data that we need and for so long as we either need or can reasonably justify holding it. If your account is inactive for a period of 6 months, you personal data and account will be made inactive and then deleted. To access the system again, you will be asked to register for a new account, all data that pertained to your deleted account will also be deleted.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information we obtain through our website against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Children’s Personal Information

Our website is designed for a general audience – and primarily a business audience. It is not directed to children. We do not knowingly collect or solicit personal information from children – ie. individuals under the age of 16 - through our website. If[PD(7] we learn that we have collected personal information from a child, we will promptly delete that information from our records. If you believe that a child may have provided us with personal information, please contact us as specified in the How to Contact Ussection of this website privacy notice.

Updates to This Website

Privacy Notice

This website privacy notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.

How to Contact Us

You can contact us in relation to any privacy matter including our use of your personal data or to exercise your rights by using the following contact details and providing details of your request:

By Email: support@futurebrand.com or gdpr.dpo@interpublic.com

By Post:

ATTN: FutureBrand

2 Waterhouse Square, 140 Holborn, London EC1N 2AE

Alternatively, our Data Protection Officer for the purposes of the General Data Protection Regulation is:

NAME: Dr Deborah Prince

ADDRESS: 66 Prescot Street, London E1 8 HG


What are cookies?

A “cookie” is a text file of letters and numbers that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. We and our third-party service providers may use beacons to help us track response rates, identify when webpages are accessed or other types of interactions – such as forwarding - and for other purposes listed below.

The term “cookies” includes cookies, tags and pixels.

By dropping a cookie on a website user’s internet device – for example, their computer, laptop or smartphone - the website can recognise that user’s device and store information about the user’s preferences or past actions. Cookies may also allow the website to recognise the user when the user returns to the website.

Our Use of Cookies
Our websites may use cookies to:

  • improve the performance of our websites,
  • enable us to collect information about how users use our websites,
  • improve users experience on our websites,
  • deliver relevant online advertising to you both on our websites and elsewhere, and/or
  • measure the effectiveness of our online advertising and marketing communications.

A Summary of the Different Types of Cookies

Strictly Necessary Cookies

These are cookies that are required for a website to function. They are used to ensure the safety, security and integrity of our website, as well as to enable users to move around the website and use its features. For example they help support the structure of the pages that are displayed to website users, help to improve navigation and allow website users to return to pages they have previously visited. This type of Cookie only lasts for the duration of the time website users are visiting the website. When a user leaves the website they are deleted automatically.

Cookies categorized as Strictly Necessary cannot be turned off and the consent of the website user is not legally required before their use – we therefore do not seek your consent before using cookies that are strictly necessary.

Performance Cookies or analytical Cookies

These cookies are used to collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. The data from such cookies are aggregated and anonymised, which means that we cannot identify a user as an individual.
We ask for your consent before these types of cookies are used.

Functional Cookies

These are used to recognise a website user when they return to a website. This enables a website owner to personalise content for that user, for example by:

  1. greeting the user by name.
  2. remembering the user’s preferences – such as choice of language – or font size changes.
  3. providing users with information on local events or news by storing their regional location.
  4. Providing services such as watching a video or commenting on an item.

These cookies cannot track browsing activity on other websites and the information they collect may be anonymised – but they will be able to identify a user’s device. These cookies will remain on a user’s device until the user chooses to clear them. If a user chooses to do this, they will subsequently need to enter their details the next time they visit the website.

Targeting Cookies

These Cookies will collect information about a user’s browsing habits and allow the website owner to show the user adverts while they are browsing the website or other websites on the internet. They are set by the website owner or by third parties acting on behalf of the website owner and last for variable periods of time.

They may be used to deliver targeted advertisements to website users or to limit the number of times a visitors will see an ad. They are usually placed by advertising networks with the website operator’s permission. They remember that a visitor has visited a website and this information is shared with other organisations such as advertisers.

Blocking or restricting Cookies

These cookies can be used to stop cookies being used on a website user’s device by activating a setting on the website user’s browser that results in blocking the deployment of all or some cookies. Please visit www.allaboutcookies.org to find out how.

If browser settings block cookies that internet user may not be able to access all or parts of certain websites.

Social Media Cookies

These cookies are set by social media services and are added to a website to allow website users to share content with their friends and connections. These cookies can track browser use across websites to build a profile of a visitor's interests. This may impact the content and messages seen on other websites.

How You Can Manage Your Cookie Preferences

You can manage your Cookie preferences via your profile page.

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